Brand Focus: Urban Decay | Beauty

At the start of the year I decided I would do a brand focus on a brand each month, but apparently I totally forget to do that. BUT I did manage to post about one brand which was Soap And Glory and it is still one of my most popular posts of all time, so I decided I'd bring it back and focus on some more brands I've been loving lately. I hope to actually stick to the series this time, so please let me know if you enjoy this post in the comments as your feedback is super important to me.

Some of you may know that Urban Decay are one of my favourite brands and I have featured them on my blog previously, including the 'naked edit' I did which can view here. Urban Decay are known a lot for their fun and amazing palettes from their Naked palettes to their gorgeous bright palettes like their Vice 4. I decided as part of this feature I would share with you some of their other amazing products as these are too good to be missed! The five products which are featured in this edit are total must haves for any make-up kit. 

Although Urban Decay isn't a drug store brand, I wouldn't say they are too highly priced for their products either. The first product I ever tried from Urban Decay was their amazing setting spray, which I found in the states when I visited at a check out of Sephora, I can honestly say spraying this all over your make-up keeps it in place for hours, I would totally recommend this product if you are going on holiday or to a festival. Next is the gorgeous 24/7 glide on eye-liner, such a gorgeous product for giving you that perfect water line darkness, I always love having a dark under eye when I am completing a smoky eye and with the dark black liner it is easier to achieve that look and it is also super easy to smudge which is a great thing for creating a dark eye look.

Urban Decay  24/7 Glide on Liner
Urban Decay Lipstick
Next on my list is the amazing lipsticks from UD, they come in a variety of colours and I love the way the product it is in the packaging and different from your usual lipstick. I feel like it is as simple as applying a lip balm. If you like light pink colours I'd totally recommend Streak or Obsessed and if you are a bit more brave and looking for something darker I'd go for Shame or Speedball as they are beautiful dark shades. Urban Decay also have a matte collection of their lipsticks which I am yet to try but I imagine they will be as amazing the rest of the lipsticks in their collection. I am actually shocked I love the next product actually as I am not usually much of a blusher fan, but this blusher for me was my perfect entrance to blushers. I am always scared that they look too pink or like I have a rash. But this beautiful coral blush in the shade kinky is perfect for me to apply and looks great and gives me that perfect glow which I am looking for. I love the flecks of glitter which make your cheeks shimmer throughout the day. 

Urban Decay Afterglow Blush in Kinky

The final product on my list is the top notch mascara from Urban Decay which is the lovely Perversion, I tried this again whilst in America as I bought a set which had a mini version in. For ages I wanted to get the full sized version as it was the perfect mascara for creating big bold black lashes which is what I like. This mascara lasts for ages as you don't have to put as much on when applying because it creates a bold look after a few swipes. 

Urban Decay Perversion Mascara

 I would love to know what your favourite Urban Decay product is so I can add to my list! 


  1. I love Urban Decay, I really need to try out more of their stuff though. I've been desperate to buy the setting spray after my make up artist used it on my wedding day but always forget - thanks for the reminder! Their eye pencils are amazing, I love how soft and pigmented they are. It makes me cringe thinking about pencils that drag on your waterline haha. I also now need to try the lipsticks!
    Great post, I love the idea of focusing on specific brands!

    Beth x

  2. I'm always a sucker for UD palettes. I like their eyeliners, especially because one shade is a dupe for a MAC shade I liked. Plus they're cruelty free so what's to dislike lol x

  3. What a great idea to do brand focuses each month. Love the branding of UD.

  4. I love the setting spray to, and recently got the primer potion and now my eye makeup goes no where, its so good xoxo

  5. I do love the Urban Decay setting spray! It's the best one i've ever tried!

  6. I love urban decay and definitely need to try out more of their product range. I love the look of the setting spray and mascra.

  7. I love Urban Decay - I am obsessed with the naked concealer and setting spray x