Blogging ‘how-to’ articles tend to point out all the aspects of a blog you should focus on, but what about the things you should avoid at all costs? Let’s take a look at a few of the sure-fire ways — from bad web hosting services to poor quality content — to make your blog fail.

As a blogger, you will have undoubtedly read a whole bunch of blogging tips and articles — and if you haven’t, you should start. Although they vary in regards to content, they do follow the same pattern, which is pointing out the things you should be doing to make your blog successful. This is all well and good, but you could follow their advice to the letter and still be unsuccessful. Your downfall will be crucial errors that can and should be avoided, but are rarely talked about online.

In this post, we’ll take a look at some of the blogging mistakes that are all too easy to make, so consider this a ‘how-to’ guide to make your blog fail. Avoid these key points of blogging at all costs!

1. Inconsistent Blogging
The early days of blogging are always very exciting. You’ll have an endless stream of brilliant topic ideas, your content will be planned and written to the utmost quality and you’ll have no issues uploading posts consistently. Fast forward to a few years later, when it’s natural for your well of topics to run a bit dry, and uploading multiple posts every month may have become slightly more difficult.

While this may give you more free time and less writing to do, your loyal audience will be starved of fresh content and be forced to look elsewhere. This isn’t to say that you need to upload a post every week without fail, but a few posts each month is vital if you’re going to maintain your audience’s attention and give them a reason to visit your site.

2. Poor-Quality Web Hosting Services = Bad Website Performance
With so many blogs online and niches being covered, it’s essential that your blog performance is at a high level. If you visit a blog and it takes forever to load, navigation is clunky and the whole experience is quite a tiresome affair, there’s not much chance you’ll be checking it for updates regularly. 

Poor-quality web hosting services can cause all of the issues mentioned above. When you first created your website, you will have purchased website hosting to get up and running. The problem is that in the early days when your budget will have been tighter, most people opt for the cheapest web hosting packages available. Doing so could leave you with a web host that’s incapable of providing you with a decent service.

This can lead to slow loading times, cyber security issues and unexpected downtime. All of these cause problems for your blog on a day-to-day basis, as well as long-term issues like the amount of visitors your website receives. If you’re concerned about your current website hosting services, it’s a good idea to reevaluate and consider upgrading to a more reputable hosting company.

3. Completely Ignore SEO
Blogger or no blogger, if you have roamed the internet any time over the last few years, you will have stumbled upon the term ‘SEO’. It stands for Search Engine Optimisation and relates to marketing techniques in content and web copy that help your site rank higher on search engines.

Good SEO practices are including keywords in your content (choose popular keywords relating to your niche), structuring your posts to make it easier to read and including backlinks to prove to search engines that the topic is relevant and backed up by reputable sources.

Optimising your content by applying the techniques mentioned above will not only relay to search engines that your site is of the highest quality, but will make you improve as a blogger by getting into the habit of embracing SEO, too. Also, to reiterate our second point, blogging consistently is great for SEO, because search engines love fresh content.

4. Bombard Your Audience with Adverts
Blogging has come a long way from its original purpose — which was basically a digital journal — and now can be a money-making platform. There are a few different ways to do this, such as sponsored posts, affiliate programs, product reviews and advertisements. The latter is one of the most common ways to make money with minimal effort, but too much can quickly ruin a blog.

A website has plenty of room in the header, footer, and sidebar(s). A common use for this space is to advertise various companies in exchange for money. While this is ideal to make some extra cash, going overboard and turning your site into a barrage of adverts will be very off-putting. Not only does it distract your readers from your content, as well as look awful, but it conveys the message that your blog has become nothing more than a money-making tool.

*Sponsored post